Don't be fooled...

I was reading through some of the posts in a well known weight loss group over the weekend and it's amazing to see how many people are looking for a quick fix. 

 

And even worse, dodgy supplement companies preying on the emotional attachments we have to our bodies and the fact that people will try anything to lose weight. 

 

It's like a gold mine for these companies to jump in and sell their so called "all natural" weight loss products and meal replacements. 

 

I'm certainly not anti supplement by any means. I use and recommend them myself and I'm a proud ambassador of Bio Synergy (www.bio-synergy.co.uk). 

 

But we promote supplements as just that, supplements. 

 

To supplement an already healthy diet and to help you get better and faster results. 

 

But if your not already getting results, then supplements are not gonna help you. 

 

Another one is the early morning tv ads of companies selling the latest workout craze DVD, fitness app, or gadget that claim amazing results in unrealistic time frames. 

 

And it makes me laugh how they use the fittest guys and girls who are always smiling whilst demonstrating their workouts or equipment. 

 

And it was their product alone that got them into shape. (Like they don't workout hard and eat well anyway). 

 

Transformation takes time and has to come from within you. Not some product , program or the latest fitness gadget. 

 

You've got to want it badly enough to make some uncomfortable changes to your lifestyle. 

 

No one can wave a magic wand or give you a magic pill to help you lose weight. 

 

There's no such thing as a "magic pill" or a "quick fix" 

 

It's human nature to want to take the quickest, easiest, and cheapest route as opposed to a slower, harder, more expensive path towards your goals. 

 

I get that..

 

But even if you do have success with a quick fix, ask yourself this:

 

Is this really the solution to my problem?

 

Can I sustain this for the rest of my life? 

 

The answer will most probably be "no"

 

If you do want to see fantastic results in a realistic timeframe that you can sustain for the rest of your life, then I highly recommend you invest in a coach. 

 

A great coach will take away any confusion and noise of the latest weight loss pill, crazy 15 minute 6 week programs, and so called fad diets, and take you by the hand, step by step, on a journey to where you want to be. 

 

A great coach will know everything about you, such as your job, your diet, lifestyle, any medication you're taking, to what time you go to bed. 

 

A great coach will require investment in time and money, but in return will empower you on your journey, so that when your not with your coach, you will continue to excel. 

 

Unlike quick fix products that leave you feeling lost when you've finished and then you're brainwashed to buy again. 

 

Let's compare it to a cowboy builder who charges you half the price to build a new garage. 

 

Chances are you are gonna have problems and end up spending more money in repairs. 

 

The worst case scenario is the garage falls down and your back to square one. 

 

The lesson to be learnt here is:

 

Pay a professional once and get the job done properly. 

 

Don't be afraid to invest in yourself and a coach. 

 

People pay thousands to change one part of their bodies, for example boob jobs, nose jobs, tummy tucks etc and they don't even make you healthier. 

 

You should be prepared to invest thousands in a great coach who can change your whole body safely and massively improve your health. 

 

Don't get me wrong I'm not against the cheap 50 quid per month, quick fix programs. I sell them myself. 

 

But they are aimed at people who are at a pretty advanced level on their transformation journey, and just need a bit of structure with their workouts, and to fill in a few small gaps in their already very good diet with supplementation. 

 

To someone who's overweight, never stepped foot in the gym before and eating donuts everyday, my 12 week gym transformation and diet plan may work at first while they're keen, but eventually it will overwhelm them and they will fail. 

 

As for supplements, they will be a waste of time, no weight loss pill will help you if you're eating donuts everyday. 

 

Simply getting this person to eat donuts every other day will be a step in the right direction (I know, sounds crazy right?). 

 

So think twice before falling for great marketing and ridiculous claims. 

 

Just remember if it sounds to good to be true, it probably is! 

 

Thanks for reading and letting me get my little rant off my chest. I feel much better now 😉. 

 

Best regards

 

Ed.